2x: Doubled profitability per customer in a neobank's Mexico launch
Card financing (bill financing and BNPL), lower fraud and a reworked acquisition funnel.
Eduardo Moore, product and growth executive in São Paulo
I've led product and growth at Nubank, Clara, Chubb and MetLife, launching cards, Pix, credit and embedded insurance in Brazil and Mexico. I also write an operator's analysis of Latin American fintech, with quarterly research on the region's venture, debt and M&A deals.
From launch to scale. Company names are left off the figures; the case studies give the context.
Card financing (bill financing and BNPL), lower fraud and a reworked acquisition funnel.
Hired the team, negotiated with Visa and Mastercard, chose the processor and shipped the MVP. 30% conversion.
Rebuilt the live purchase journeys, launched new lines and moved fraud protection into the bank's Pix flow.
Launched a B2B account with Pix under Central Bank rules in four months.
Latest research
$1.7B of debt, $589M of equity, and a quarter where strategics paid for licenses.
Brazil's central bank set new rules for stablecoins, and usage kept climbing. What that says about who is using them, and for what.
Global fintech trends, tested against what is actually happening in Latin America.
How insurance gets sold inside other companies' apps, written from the operator's seat.
The H1 numbers country by country, and why global capital is betting that Mexico is where the next decade of LatAm digital banking is won.
I talk with founders and executives about product and growth leadership in Brazil and Latin America, advise fintech, insurance and AI companies entering the region, and work with partners who want to reach the newsletter's readers.